Mecca Bingo recruitment campaign

Mecca Bingo recruitment campaign

 

A recruitment campaign created to bring in more Trainee General Managers to Mecca Bingo, one of the UK's largest and most popular leisure companies.

While the participants at Mecca Bingo at predominantly women who are escaping their blokes to have a good night out, the General Managers are largely men. The ad campaign capitalised on this and adopted a fun, tongue-in-cheek approach which would appeal to the male target market.