No jargon ad

No jargon ad

As we all know, business generates more than its fair share of meaningless management-speak, clichés and, not to put too fine a point on it, bullshit. Nottingham Business School prides itself on providing business degree courses that are refreshingly free from jargon, empty phrases and buzzwords. This contrast was brought out strongly by positioning a large wodge of business gibberish next to a short, punchy piece of copy which highlighted the key benefits of studying at NBS. The original strapline, which was dropped by the client, was NBS. No BS.