Saxon student insurance leaflet

Saxon student insurance leaflet

Saxon are one of the UK's leading insurers for students and their possessions. They needed an eyecatching leaflet which would advertise their services to students in a cheeky, almost subversive way. The strong imagery of this leaflet was so popular with the target market, many students kept it and stuck it on their wall! The copy on the reverse was written in two sections and two tones of voice: the first part talked directly to the student, the second part was more reassuring and addressed their parents.