Vasque Mountain Boots ad

Vasque Mountain Boots ad

 Vasque are the best-selling mountain boots in the USA. These are two of the ads from the full-page campaign created to launch the brand into the UK, under the strapline, 'America's best-selling boots. Now on British soil.' The campaign appeared in a variety of lads' style magazines.

 

copy:

 

(Ad.1) EVER WANTED TO GRAB HOLD OF A PAIR OF AMERICANS, SOAK THEM IN WATER FOR SEVEN HOURS, CAKE THEM IN MUD AND DRAG THEM ACROSS A HIGH ROCKY OUTCROP BEFORE KICKING THEM OFF?

 

Be our guest. Vasque. America's best-selling boots. Now on British soil.

 

(Ad.2) TYPICAL AMERICANS. THICK SKINNED, DON'T CARE WHO THEY TREAD ON, AND BIGGER AND BETTER THAN ANYONE ELSE. You're going to love them. Vasque. America's best-selling boots. Now on British soil.