Yellow Pages ad for Roadrunners Despatch

Yellow Pages ad for Roadrunners Despatch

This ad appears in various sizes in Yellow Pages and is one that, for some strange reason, I have a soft spot for. The brief asked for two main benefits to be highlighted in the headline: the speed of service and the fact that Roadrunners delivery people were always well-dressed - something of a USP in the despatch sector. Within ten minutes I had come up with two headline alternatives. The first was: Looking for a sharper delivery outfit? The second appeared on the ad.