Alton Towers Mailer

Alton Towers Mailer

This mailer was based around a long, thin format which would give it standout when it arrived through the post. The brief was to reposition Alton Towers as the perfect venue for groups of twentysomething friends to get together, recapture their youth and have fun away from the boring 9 to 5. The creative message was therefore quite risque and teased the recipient to open up the mailer.

 

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