It's all in a day's work for a copywriter. A four-page A4 leave-behind leaflet selling Ecolab's range of fly elimination services for businesses. As with any brief, the writer's job is made a whole lot easier if it's a strong product story with plenty of service benefits. As the world leader in cleaning, sanitising, food safety and infection control, Ecolab have developed a market-leading fly prevention programme. The copy simply told the product story with all of the service features turned into powerful selling messages, to position Ecolab as the only company to call if you have any fly or pest problems.