Toyota Tsusho UK brochure

Toyota Tsusho UK brochure

Not the car manufacturer. But Toyota Tsusho UK does provide manufacturing and supply chain support to Toyota automotive in the UK. However, that's only a tiny fraction of what they do. Toyota Tsusho UK is a subsidiary of the Toyota Tsusho Corporation, the sixth largest trading company in the world, with 26,000 employees, over 30 offices and 180 subsidiaries. The Toyota Tsusho Corporation focuses on purchase, supply chain, import, storage and distribution across six key business areas.

This corporate brochure had a simple but challenging brief: to describe the work of these six divisions in an informative and engaging way. Working closely with the designer, we also came up with striking imagery that captured the essence of what Toyota Tsusho does, but without resorting to shots of production lines, articulated lorries, freight terminals and suits on the phone.