Whytehall Retirement Village brochure

Whytehall Retirement Village brochure

With the population ageing and more and more people looking for high quality retirement homes, the retirement property market is an enormous growth area. The Whytehall Retirement Village in Leicestershire offers both luxurious retirement homes backed by a wide range of facilities, as well as self-contained, serviced apartments for convalescent, respite and dementia care.

The copy therefore had to strike a fine balance between selling an attractive retirement lifestyle to those in good health, and providing caring, supportive, reassurance both to those elderly people with health difficulties and their families.